Anticidence of Buying Behaviour of Parents Towards Educational Mobile Applications

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Published Apr 6, 2022
https://doi.org/10.35737/sjccmrr/v11/i3/2021/141
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Volume 11, Issue 3, December 2021

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Sujith T. S.
Ph.D. Research Scholar, School of Commerce, Bharathiar University, Coimbatore, Tamil Nadu
M. Sumathy
Professor and Head, School of Commerce, Bharathiar University, Coimbatore. Tamil Nadu

Abstract

UNICEF says that the COVID-19 pandemic has affected educational systems around the world. In India, more than 15 million schools were closed, affecting 286 million children from pre-primary level to secondary level. The purpose of study is to analyses the factors that affect the parents for buying an educational mobile apps during the ongoing COVID-19 pandemic.A descriptive type of research is followed by the researcher. The sample size is 174 parents in Kerala with special reference to Thrissur, Palakkad and Malappuram district. To analyse the researcher uses statistical tools such as percentage analysis, Arithmetic Mean, Standard Deviation, ANOVA, Independent Samples Test, Regression analysis etc. The researcher identified seven factors such as Easy Access, Convenience,Highly Qualified Teachers,Price of the Apps.,Personal Development of Children, Teachers Influence, Social Status of Parentsthat influence the parents for the purchase of educational mobile apps.

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How to Cite
T. S., S., & Sumathy, M. (2022). Anticidence of Buying Behaviour of Parents Towards Educational Mobile Applications. SJCC Management Research Review, 11(3), 1–12. https://doi.org/10.35737/sjccmrr/v11/i3/2021/141
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