A Study on Factor Influencing the Millennials in Adoption Of Green Banking Products with Special Reference to Working Professional of Bengaluru City

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Published Apr 6, 2022
https://doi.org/10.35737/sjccmrr/v11/i3/2021/147
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Volume 11, Issue 3, December 2021

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Sumeet S.
Assistant Professor, Arihant Institute of Commerce and Management, Karnataka
Khyati Joshi
Assistant Professor, ArihantPre University College, Karnataka

Abstract

The banks of today's ear and millennial of our country both a very prominent group in their own field known to be influencers and most dominant class. The banks on one side of a coin are adopting various strategies in daily course of banking and promoting green banking, on the other side of a coin millennials are considered to be the ones who would master the art of green banking as well as influence other group o f people to adopt the same. This study keeping the above in mind and with objective o f understanding the awareness level adopted variable such as age, time, ease of use and risk has factors to know the impact on millennials found that all variable of the study have a positive impact on green banking adoption

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How to Cite
S., S. ., & Joshi, K. (2022). A Study on Factor Influencing the Millennials in Adoption Of Green Banking Products with Special Reference to Working Professional of Bengaluru City. SJCC Management Research Review, 11(3), 69–79. https://doi.org/10.35737/sjccmrr/v11/i3/2021/147
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