SJCC Management Research Review https://sscldl.in/SJCC/index.php/sjcc <div class="container1"> <div class="left-div left-text"><strong>Editor-in-Chief :</strong> Dr. Charles Lasrado, SJ<br /><br /><strong>Print ISSN : </strong>2249-4359<br /><br /><strong>Frequency :</strong> Bi - Annual<br /><br /> <p align="justify">The SJCC Management Research Review - SJCC MRR (ISSN 2249-4359) is the flagship Journal of the St. Joseph’s College of Commerce (Autonomous), Bangalore and is brought out through its research department.</p> </div> </div> en-US SJCC Management Research Review Anticidence of Buying Behaviour of Parents Towards Educational Mobile Applications https://sscldl.in/SJCC/index.php/sjcc/article/view/141 <p>UNICEF says that the COVID-19 pandemic has affected educational systems around the world. In India, more than 15 million schools were closed, affecting 286 million children from pre-primary level to secondary level. The purpose of study is to analyses the factors that affect the parents for buying an educational mobile apps during the ongoing COVID-19 pandemic.A descriptive type of research is followed by the researcher. The sample size is 174 parents in Kerala with special reference to Thrissur, Palakkad and Malappuram district. To analyse the researcher uses statistical tools such as percentage analysis, Arithmetic Mean, Standard Deviation, ANOVA, Independent Samples Test, Regression analysis etc. The researcher identified seven factors such as Easy Access, Convenience,Highly Qualified Teachers,Price of the Apps.,Personal Development of Children, Teachers Influence, Social Status of Parentsthat influence the parents for the purchase of educational mobile apps.</p> Sujith T. S. M. Sumathy Copyright (c) 2022 2022-04-06 2022-04-06 1 12 10.35737/sjccmrr/v11/i3/2021/141 An Analytical Review of Aatmanirbhar Bharat Abhiyan in Context of COVID-19 in India https://sscldl.in/SJCC/index.php/sjcc/article/view/142 <p>The present pandemic covid-19 severely impacted health, lives and livelihood and the economy, especially employment. In 2020, the economy was estimated to be contracted by 7.03% compared to 4% GDP growth in 2019. The economy faced both demand and supply problem. Farmers faced the problem o f marketing their product. The lockdown produced an unprecedented shock to the labour market. Casual and self-employed workers were most likely to lose their work and income. The government has been trying its level best and gradually opting for various welfare schemes along with liberal fiscal and monetary policies. The Atmanirbhar Bharat Abhiyan is the plan launched by the Government of India to give pace to the much needed and depressed parameters of the economy.</p> Jyoti Prakash Copyright (c) 2022 2022-04-06 2022-04-06 13 28 10.35737/sjccmrr/v11/i3/2021/142 An Analysis of Financial Performance of Pharmaceutical Industry in India - A Study on NSE Listed Pharmaceutical Companies https://sscldl.in/SJCC/index.php/sjcc/article/view/143 <p>When the economy of entire world has been shattered by the sudden strike of Covid-19 Pandemic, Indian economy is still running with the help of Pharmaceutical Industry. It acts as a strong backbone of the economy. According to IKON Marketing Consultants! estimates, in the fiscal year, 2020-21 the Indian pharma industry is estimated to be worth $43 billion. In the last fiscal itself, the sector contributed around 1.72 per cent to the country’s GDP, making a significant mark. It was around one per cent a decade ago. In the case of exports, drugs and pharma products have recorded positive growth of 24.89 per cent during September 2020 vis-a-vis September 2019 amongst a few other commodity groups. The export of pharma products stood at $ 7,595 million and it remains the second-highest contributor with 7.79 per cent of total exports during April — Aug 2020, the Ist first being minerals with 8.94 per cent. Therefore, this study analyzes the present scenario of Indian Pharmaceutical Industry in terms of their financial performance.</p> Sandip Basak Copyright (c) 2022 2022-04-06 2022-04-06 29 40 10.35737/sjccmrr/v11/i3/2021/143 Impact of Exchange Volatility on Foreign Direct Investment in China: An Empirical Analysis https://sscldl.in/SJCC/index.php/sjcc/article/view/144 <p>China has become more significant in international commerce as the global economy and globalization have advanced. China's economy has risen to become the worlds second biggest since the "reform and openness " and "five-yearplan " were implemented. Foreign Direct Investment (FDI) became a key element o f developing market socialism in China throughout the era ofeconomic growth. The goal o f this research is to evaluate the effect o f exchange rate volatility on FDI flows. In global business, FDI plays a unique and increasing role. For the selection o f the model's lag duration, the Akaike Information Criterion (AIC) is employed. The Auto Regressive Distributed Lag (ARDL) model is used to investigate the effect o f the Chinese exchange rate on FDI. As a whole, thefindings o f the estimations are compatible with theoretical predictions. The findings reveal that the exchange rate has a statistically significant negative influence on foreign direct investment. In other words exchange rate volatility has anunfavourable effect on foreign direct investment. In short the currency volatility o f the host country leads to decrease the FDI flows into that country.</p> Tom Jacob Rincy Raphael Stebiya M. V. Copyright (c) 2022 2022-04-06 2022-04-06 41 54 10.35737/sjccmrr/v11/i3/2021/144 Social and Ethical Accounting: Giving a Social Face to Business https://sscldl.in/SJCC/index.php/sjcc/article/view/145 <p>Business ethics leads to positive employee, customers and well community relations. It perceives better corporate image and reputation, greater customer loyalty, and a strong and healthier community. These benefits can ensure social and ethical accounting that is socially responsible. It is therefore, important that business schools and professionals in the corporate world turn their attention to these factors, since they are critical components in their training and practices.</p> Thimmaiah Bayavanda Chinnappa N. Karunakaran Copyright (c) 2022 2022-04-06 2022-04-06 54 59 10.35737/sjccmrr/v11/i3/2021/145 An Empirical Study on The Factors Which Influence The Consumption of Apple Product https://sscldl.in/SJCC/index.php/sjcc/article/view/146 <p>Despite Apple record-breaking sales performance and a high level o f popularity, there are no extensive marketing strategy for the iPhone apart from product and pricing strategies and publicities coursed through tradeshows and media relations. It is worth noting that there is minimal advertising budget for the iPhone. Apple has never advertised this product through print and broadcast media, although it occasionally produces contents for online and social media distribution. For traditional media, consumers are still exposed to advertising messages related to the iPhone delivered through different traditional mediums simply because they are created and paid by network carriers. The main objective o f the present study is to find the factors which influence the consumption o f apple products in the market. From the study, it is found that 80% o f the respondents use Apple outlets because Apple relies on online, direct and retail distribution method so it is importantfor Apple to expand its direct reach through its own stores in a more reachable district. The author suggested that the company must offer price reduction from time to time instead o f not charging premium. Consumers prefer Apple products because Apple is innovative because ofits unique nature and high quality.</p> M. Ganeshwari Copyright (c) 2022 2022-04-06 2022-04-06 60 68 10.35737/sjccmrr/v11/i3/2021/146 A Study on Factor Influencing the Millennials in Adoption Of Green Banking Products with Special Reference to Working Professional of Bengaluru City https://sscldl.in/SJCC/index.php/sjcc/article/view/147 <p>The banks of today's ear and millennial of our country both a very prominent group in their own field known to be influencers and most dominant class. The banks on one side of a coin are adopting various strategies in daily course of banking and promoting green banking, on the other side of a coin millennials are considered to be the ones who would master the art of green banking as well as influence other group o f people to adopt the same. This study keeping the above in mind and with objective o f understanding the awareness level adopted variable such as age, time, ease of use and risk has factors to know the impact on millennials found that all variable of the study have a positive impact on green banking adoption</p> Sumeet S. Khyati Joshi Copyright (c) 2022 2022-04-06 2022-04-06 69 79 10.35737/sjccmrr/v11/i3/2021/147 A Study on Impact of Financial Literacy on Millennial Teacher of Under Graduates and Post Graduates Based Out in Bengaluru City https://sscldl.in/SJCC/index.php/sjcc/article/view/148 <p>Teacher a profession which creates all other profession, who are all the most influential people of the society. Not just teaching and academia they have a highly positive influence impact of many lives. Being financial literate and having ability to effectively manage their own finance by gaining fruitful financial resource can make them a role model o f their own students and can also become a key contributor for the betterment and development of the society. The study with an objective to know if the millennial teachers are financially literate, employed age, income and marital status found that all the variable of the study have an positive impact on financial literacy.</p> Sumeet S. Hamsa P. Copyright (c) 2022 2022-04-06 2022-04-06 80 88 10.35737/sjccmrr/v11/i3/2021/148 A Study on Socio-Economic Conditions of Migrant Workers of North Karnataka in Bangalore District https://sscldl.in/SJCC/index.php/sjcc/article/view/149 <p>This study has made an attempt to understand the socio-economic conditions of migrant workers of north Karnataka in Bangalore (North) district, salary paid to them and to understand how the present government policies help in the upliftment of migrant workers. This has been achieved through collection of primary data through the usage of questionnaires, to better know the conditions faced by the migrant workers in the new location Descriptive research was adopted with a total of200 respondents across north Bangalore. Mainly, for this research primary data has been collected through questionnaires, from various locations in north Bangalore. To analyze the data Microsoft Excel has been used. Findings from this research provide a comprehensive conclusion on migrant workers living conditions in north Bangalore. This analysis can be usefulforfurther research, and government officials can also use it to understand the problems faced by migrant workers in north Bangalore.</p> Abraham Britto L Copyright (c) 2022 2022-04-06 2022-04-06 89 106 10.35737/sjccmrr/v11/i3/2021/149